Current:Home > StocksTom Hanks alleges dental company used AI version of him for ad: 'Beware!!' -Infinite Edge Capital
Tom Hanks alleges dental company used AI version of him for ad: 'Beware!!'
View
Date:2025-04-17 10:50:36
Will the real Tom Hanks please stand up?
The "Elvis" actor, 67, claimed on Instagram Sunday that a dental company used a computer-generated video of him without his permission.
"BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it," Hanks wrote over a screenshot of the advertisement.
He did not reveal which company used his likeness for their advertisement.
USA TODAY reached out to reps for Hanks for comment.
The latest use of the Oscar-winning actor comes five months after he discussed the morality of AI and the possibility of his likeness being used for acting after he dies.
"Anybody can now recreate themselves at any age they are by way of AI or deep fake technology," he said on "The Adam Buxton" podcast in May. "I could be hit by a bus tomorrow and that’s it, but my performances can go on and on and on."
Hanks elaborated that aside from a project labeling a posthumous movie with him as AI, "there'll be nothing to tell you that it's not me and me alone and it's going to have some degree of lifelike quality."
He added: "That's certainly an artistic challenge, but also a legal one."
Podcast host Adam Buxton insisted that audiences would be able to tell the difference, especially in some stylistic choices that Hanks makes that AI would not pick up.
"Without a doubt people will be able to tell, but the question is, will they care?" Hanks responded. "There are some people that won't care, that won't make that delineation."
The morality of AI in the entertainment industry is sparking "discussions going on in all of the guilds, all of the agencies, and all of the legal firms in order to come up with the legal ramifications of my face and my voice and everybody else’s being our intellectual property," the actor added.
Tom Hanks reacts to AI:Actor says some people 'won't care' if an computer-generated version of him continues acting after death
AI has been an ongoing concern in Hollywood for both actors and screenwriters.
The Writers Guild of America board unanimously voted to affirm the strike-ending deal on Wednesday with the Alliance of Motion Picture and Television Producers, the group that represents studios, streaming services and production companies in negotiations.
According to a WGA statement, writers earned increased pay, health and pension contributions with the contract extension as well as new foreign streaming residuals, and viewership-based streaming bonuses. There are also assurances against AI, a particular point of contention in the negotiations.
Contributing: Bryan Alexander
Hollywood writers' strike to endas union leadership OKs deal
veryGood! (253)
Related
- SFO's new sensory room helps neurodivergent travelers fight flying jitters
- New UK prime minister Keir Starmer vows to heal wounds of distrust after Labour landslide
- Horoscopes Today, July 5, 2024
- Proof Julia Roberts and Danny Moder Are Closer Than Ever After 22 Years of Marriage
- Intel's stock did something it hasn't done since 2022
- Taylor Swift and Travis Kelce Bring Their Love Story to Her Amsterdam Eras Tour Show
- Sierra Leone outlaws child marriage. Even witnesses to such weddings can face jail time.
- Wisconsin dam fails as water flows over top, residents urged to seek high ground
- Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
- Does Dad of 4 Boys Michael Phelps Want to Try for a Baby Girl? He Says…
Ranking
- Grammy nominee Teddy Swims on love, growth and embracing change
- Some Caribbean islands see almost 'total destruction' after Hurricane Beryl
- Tennis star Andy Murray tears up at Wimbledon salute after doubles loss with brother
- 2024 U.K. election is set to overhaul British politics. Here's what to know as Labour projected to win.
- Romantasy reigns on spicy BookTok: Recommendations from the internet’s favorite genre
- Comedian Tony Knight Dead at 54 After Freak Accident With Falling Tree Branches
- Taylor Swift interrupts 'All Too Well' three times in Amsterdam: 'Do they have help?'
- Next up for Eddie Murphy? Possibly another 'Beverly Hills Cop' movie or perhaps Broadway
Recommendation
Could your smelly farts help science?
Messi, Argentina to face Canada again: What to know about Copa America semifinal
Crews battle southern New Jersey forest fire that has burned hundreds of acres
Beryl set to strengthen on approach to Texas due to hot ocean temperatures
Nevada attorney general revives 2020 fake electors case
Wisconsin dam fails as water flows over top, residents urged to seek high ground
Copa America 2024: Results, highlights as Canada defeats Venezuela on penalties
Copa America 2024: Results, highlights as Canada defeats Venezuela on penalties